AI Automation
WhatsApp Qualification Flows for Service Brands
Oct 6, 2023 | 6 min read | Digital Melons Insights Team
How service teams can structure WhatsApp lead flows that qualify faster and hand off cleanly to sales.
WhatsApp flows perform best when qualification is concise. Ask only essential fit questions before routing to a human advisor.
Use contextual prompts based on inbound source and campaign promise. Relevance in the first two interactions improves response completion.
Measure flow quality with qualification completion, handoff lag, and booked-call rate. These metrics show whether the workflow improves pipeline efficiency.