Performance Marketing
Paid Performance Scaling With Profit Guardrails
Feb 14, 2026 | 7 min read | Marketplace Strategy Desk
How to scale ad spend across channels without losing profitability using structure, signals, and controlled pacing.
Scaling ads safely starts with guardrails. Define CAC ceilings, blended contribution targets, and pause thresholds before increasing budgets.
Segment campaigns by intent depth and SKU economics. Not every product should be scaled at the same pace.
Use weekly pacing with daily anomaly checks. This combination protects profitability while keeping momentum on winning cohorts.