Marketplace Growth
Marketplace SEO Foundation for New Catalogs
Jan 11, 2026 | 7 min read | Marketplace Strategy Desk
A practical system for launching new marketplace catalogs with keyword intent, listing structure, and early ranking momentum.
Marketplace SEO starts with intent mapping, not just search volume. Build clusters around category intent, feature intent, and buyer language to avoid stuffing disconnected terms into one listing.
Your first listing structure should reserve space for feature hierarchy, use-case language, and objection handling. A listing that answers buyer concerns quickly typically outperforms one that only lists specifications.
Use a rolling optimization cadence. Revisit titles, bullet logic, and image sequence every two weeks in the first launch phase to accelerate ranking and conversion quality together.