Performance Marketing
Landing Page Iteration Cadence for Paid Traffic
Jun 20, 2024 | 7 min read | Digital Melons Insights Team
A practical cadence for evolving landing pages so paid campaigns keep improving without disruptive redesign cycles.
Paid-traffic pages should iterate continuously, not quarterly. Use weekly micro-updates tied to conversion friction findings from session behavior.
Prioritize headline-message fit, proof placement, and form complexity. These areas usually produce the fastest measurable lift.
Maintain a structured change log for every iteration cycle. Clear experiment history helps teams scale winning page patterns across future campaigns.