Strategy
KPI Stack for Early-Stage Ecommerce Teams
Mar 10, 2022 | 6 min read | Marketplace Strategy Desk
A lean KPI framework to track acquisition, conversion, and retention without dashboard overload.
Early teams should start with a focused KPI stack: traffic quality, conversion rate, CAC, repeat purchase behavior, and contribution margin.
Separate directional metrics from decision metrics. Not every number needs weekly action, but each core KPI should have a clear owner.
Use a recurring review cadence with one experiment queue tied to KPI movement. Insight without execution rarely changes outcomes.