Marketplace Growth
Conversion Audit Routine for Underperforming Listings
Jul 12, 2023 | 7 min read | Marketplace Strategy Desk
A repeatable audit workflow to diagnose listing friction and prioritize fixes with measurable conversion impact.
Start conversion audits with search-intent alignment. Listings often underperform when traffic intent does not match the opening value proposition.
Score each listing component by clarity, credibility, and decision support. This makes it easier to prioritize fixes beyond subjective copy edits.
Implement updates in controlled waves and compare unit-session trend by cohort. Iterative release patterns usually outperform one-time full rewrites.