Marketplace Growth
Catalog Architecture for a First Marketplace Launch
Sep 14, 2021 | 7 min read | Marketplace Strategy Desk
A practical setup model for structuring categories, variations, and merchandising logic before your first marketplace push.
Most first launches fail because catalog structure is improvised. Define parent-child variation logic and category mapping before writing listing copy.
Treat your first 20 to 30 SKUs as a pilot set. Build consistent title patterns, bullet hierarchy, and image standards so expansion stays manageable.
Create an operations checklist that includes inventory sync, fulfillment setup, and policy compliance. Launch consistency improves when merchandising and ops are planned together.