AI Automation
Automation Handovers Between Marketing and Sales
Jul 28, 2022 | 8 min read | Digital Melons Insights Team
Designing cleaner lead handoff workflows so high-intent opportunities move faster from campaign to conversation.
Most pipeline delays happen in handoff. Standardize lead fields, intent labels, and priority scoring before introducing automation.
Automate routing by qualification confidence and response urgency. Human teams should receive enriched context, not raw form submissions.
Track handoff performance with response lag, qualified meeting rate, and downstream close quality. These metrics show if automation improves actual revenue flow.