Performance Marketing
Amazon PPC Baselines for New SKUs
Oct 26, 2021 | 6 min read | Marketplace Strategy Desk
How to set early campaign guardrails that generate learning without overspending on unvalidated listings.
Start with baseline discovery campaigns, not aggressive scale. Early spend should validate query fit and conversion behavior before expansion.
Set clear bid ceilings and daily budget caps per product tier. New SKUs need controlled data collection, especially in competitive categories.
Evaluate campaigns with a blended view of click quality, conversion trend, and contribution margin. Cheap traffic is not useful if purchase intent is weak.