April 19, 2023



Quota Gurus






Better Ranking

Brand: Health Quote Gurus

Industry: Insurance

Services: Technical SEO & CRO

About Health Quote Gurus

Health Quote Gurus has been providing innovative insurance coverage for more than 50 years of combined experience in the health insurance industry.

The challenge

Health Quote Gurus was spending a large chunk of the budget buying leads from third-party vendors every month. The company soon realized the need to create a strong online presence for organic traffic and qualified leads. Our main focus was

  • Expand reach
  • Growing organic traffic
  • Getting ranked

Our Strategy

We conducted thorough research on their competitors to analyze the market and their current outreach to identify and fill the gaps. We rebuilt the SEO strategy of their website architecture that highlighted the key initiatives in their market. The next step was to revamp the content present on the website to meet the goals that we had set out for them. Using our technical and content growth strategies, we were able to find the following solutions:

  • Content strategy
  • Landing page optimization 
  • SEO & keyword ranking
  • Improved site flow

Desired Results

Health Quote Gurus has now increased lead generation by 800% without paid marketing. 

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